The weekend before last, we had the pleasure of shooting our new SS17 collection with photographer Sophie Ellen Lachowycz. The new collection features our traditional gorge satin embroidery on our high quality hoodies, sweats and tees. With the new collection, we are also introducing size large in every item, especially for lads and curvy ladies. We've got you!
For the new collection, we've introduced a new forest green satin embroidery and an olive green hoodie. We're getting inspired by the luscious greenery around us now it's spring, and the pantone shade of the year and instagram account @plantsonpink. Pink and green is our new favourite thing, and after this collection, it'll be yours too.
Inspiration for the quotes featured in this collection come from a variety of sources. Spot references and quotes from Mean Girls, Pulp Fiction, Wu Tang and more. We've got something for the girly girl, and the hip hop lover. Remember, all our clothes are unisex! #pinkisforboystoo
We've named the lookbook "Kim" after our amazing female model Kimberly Phillips. Kim and Marlon are a real life couple and the dynamic between them came out amazingly in the photos. Have a look at some of the photos below, and check out the complete lookbook here.
Models: Kimberly Phillips and Marlon Fernandez
Photographer: Sophie Ellen Lachowycz
Styling: Lucie Towndrow
Creative Direction: Sophie Rees
Photo Assistant: Becky Dennis
MUA: Ami Illingsworth at Charlotte Tilbury