Sophie Rees - Creative Director of Delores Daywear + Fashion Stylist 💫 

Meet founder of delores daywear, sophie  

Sophie is Mum to a little girl called Apphia a lover of all things fashion, art, design and music.

After a number of years working in the fashion industry as a fashion stylist on music, commercial, tv and fashion projects, she founded Delores in 2015 as a side project to her independent womenswear store, Finch, and Delores took off from there! launching two successful female-focused businesses under the age of 30 has given her a wide range of skills in brand strategy, press/pr syndication, influencer marketing and communicating to a millenial audience. 

sophie is now working in her hometown of Norwich as a FREELANCE Creative Director + Fashion Stylist. ALONGSIDE DELORES DAYWEAR SHE is model booker for Crumb, a casting agency working with models who communicate a story (past clients including nike, ikea, h+m and virgin)

A confident, experienced visual communicator and entrepreneur; with a wide range of experience in Fashion + Creative Direction; working for brands such as Ray Ban, Channel 4, Barclaycard, House of Fraser, Marks + Spencers, Start Rite, fucking young magazine, schon magazine, italian vogue and more. Sophie creative directs (and occasionally shoots) the Delores Daywear campaigns and manages their powder pink Instagram.

You will likely find her forcing rooms of people to dance to janet, mariah, or pj harvey, wearing all black and watching peppa pig. 🌹

for any internship/work experience enquiries please email DIRECTLY.

For collaboration enquiries or anything at all just email...


listen to sophie's international womens day playlist for the 405 here